JBFA – “The Spirit of Lu Ban” Generative AI Brand Film
Johor Bahru Furniture Association (JBFA)

AI video production house · Johor Bahru · KL · Singapore
Tech Action combines Telly Award-winning filmmaking with generative AI, so brands get cinematic commercials and corporate videos faster and on a smarter budget.
2024 Telly Award winner · Best Director, Best Music Video & Best Scene DesignTrusted by artists, brands and institutions
AI video production
Generative AI does the heavy lifting. Our directors, editors and cinematographers make sure every frame is on brand and ready for TV, YouTube, Meta and TikTok.
TVC-style commercials and social video ads made with generative AI: any location, any scene, faster than a traditional shoot.
Learn more 02 / AI_CORPORATECompany profiles, brand stories, investor and training videos, with AI visuals where filming is impossible or too costly.
Learn more 03 / AI_PRODUCTLaunch and e-commerce videos that put your product in cinematic scenes, without building sets or booking studios.
Learn more 04 / AI_AVATARDigital spokespeople and voice-cloned, lip-synced versions of one video in 50+ languages.
Learn moreSelected productions
Johor Bahru Furniture Association (JBFA)
Tech Action original
Telly Award
Namewee (黃明志)
MythAsia Group
SWITCH Singapore – SLINGSHOT 2024
Unigrà – Master Martini
Why AI video production
We still film real people when human connection matters. For scenes, products and multi-market campaigns, AI gets you much further on the same budget.
| Traditional production | Tech Action AI video | |
|---|---|---|
| Scenes & locations | Limited by locations, weather, permits and set budgets | Any environment or era, generated for your brand |
| Changes | Locked after the shoot; big changes mean a re-shoot | Scenes can be refined and regenerated |
| New markets | New casting, voice-over and shoot for each market | Localise language, voice and faces from one master |
| Budget & speed | Spent on crew, travel, rentals and logistics | Spent on better visuals and more versions, delivered faster |

2024 Telly Awards
Directed by Marco Tan and produced by Tech Action Studio, Namewee’s “When I’m Gone” won three 2024 Telly Awards: Best Director, Best Music Video and Best Scene Design. The same storytelling goes into our AI productions.
Watch the videoHow we work
Tell us the goal, audience, platforms, budget and deadline, by WhatsApp or the quote form.
We write the script and design the look, then show you AI concept frames before production starts.
Our AI Visual Lab generates the scenes; our crew films the people and products that need to be real.
Editing, voice-over, music, subtitles and every size you need, from 16:9 to 9:16 reels.
Tell us what you need. The quickest way to reach us is WhatsApp.