JBFA – “The Spirit of Lu Ban” Generative AI Brand Film
Johor Bahru Furniture Association (JBFA)

AI video production house · Johor Bahru · KL · Singapore
Tech Action combines Telly Award-winning filmmaking with generative AI, so brands get cinematic commercials and corporate videos faster and on a smarter budget.
2024 Telly Award winner · Best Director, Best Music Video & Best Scene DesignTrusted by artists, brands and institutions
Services
AI video, real film crews, AI photography, AI avatars, post-production and content marketing. We pick the right tool for your goal and budget: AI, camera or both.
01Commercials, corporate videos and product videos made with generative AI and finished by an award-winning film team in Johor Bahru.
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02AI can scale your content, but some moments need a real crew. We film corporate stories, commercials, events, music videos and documentaries.
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03Realistic marketing visuals made with generative AI and finished by art directors and retouchers, with no model bookings, studio rentals or weather delays. The same lab creates the scenes for our AI videos, so your photos and videos share one look.
Learn moreA studio-quality digital twin of your spokesperson, and your own voice in 50+ languages, with lip-sync.
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05Where the polish happens: explainer animation, editing, VFX, colour, sound and subtitles by our in-house team.
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06We plan your video and visual content around a data-driven marketing strategy, so every asset keeps working after it is published.
Learn moreSelected productions
Johor Bahru Furniture Association (JBFA)
Tech Action original
Telly Award
Namewee (黃明志)
MythAsia Group
SWITCH Singapore – SLINGSHOT 2024
Unigrà – Master Martini
Why AI video production
We still film real people when human connection matters. For scenes, products and multi-market campaigns, AI gets you much further on the same budget.
| Traditional production | Tech Action AI video | |
|---|---|---|
| Scenes & locations | Limited by locations, weather, permits and set budgets | Any environment or era, generated for your brand |
| Changes | Locked after the shoot; big changes mean a re-shoot | Scenes can be refined and regenerated |
| New markets | New casting, voice-over and shoot for each market | Localise language, voice and faces from one master |
| Budget & speed | Spent on crew, travel, rentals and logistics | Spent on better visuals and more versions, delivered faster |

2024 Telly Awards
Directed by Marco Tan and produced by Tech Action Studio, Namewee’s “When I’m Gone” won three 2024 Telly Awards: Best Director, Best Music Video and Best Scene Design. The same storytelling goes into our AI productions.
Watch the videoHow we work
01Tell us the goal, audience, platforms, budget and deadline, by WhatsApp or the quote form.
02We write the script and design the look, then show you AI concept frames before production starts.
03Our AI Visual Lab generates the scenes; our crew films the people and products that need to be real.
04Editing, voice-over, music, subtitles and every size you need, from 16:9 to 9:16 reels.
Tell us what you need. The quickest way to reach us is WhatsApp.